Web design for bariatric surgery providers and treatment centers is one of the core aspects of building a successful online presence. As a bariatric surgeon or medical center management professional, your website is your most important asset for encouraging people to contact you for services. Most people use the internet long before they contact a doctor for an appointment. If your website is not providing the right first impression, those prospective leads are going to your competition.
What Does Website Design for Bariatric Surgeons Need to Include?
When you work with our team, we will create an audit of your existing site and then offer comprehensive support to build a resource that stands out. Some of the most important components of your site include these areas:
Mobile-first web design
Statistics indicate that 62% of all US health and medical-related searches stem from a smartphone. A mobile-first web design allows your website to be accessible to anyone who is using a smartphone, tablet, or other smaller-screen device to access it. If your site is too hard to use on a mobile device, the back arrow will get the searcher to another site.
Fast loading website
Here’s another important statistic that you absolutely need to consider. If your website does not load fully within 0 to 2 seconds (JUST 2 SECONDS), then your searcher is not likely to stick around. At 3 seconds, the chances of the visitor leaving your site are very high. Too many graphics, poor technical design, or an old, outdated framework can cause you to lose leads.
User-friendly design
Another core component of a successful bariatric surgeon website is a user-friendly design. The website should make it possible for users to:
- Find the contact form or phone number
- See bios of your doctors and staff
- Learn more about the specific surgeries and services you offered
- Provide FAQs to answer key questions
- Have graphics that help to brand your site
Informative SEO content
You also need to ensure that the content on your website answers the searchers’ query. Are you providing information that people actually need and want? If so, that’s going to show with them staying on your site and moving deeper into it.
Designed for patient leads and calls
Your bariatric surgery website also needs to be designed to produce leads. With the right calls-to-action and lead management strategies, you can see an increase in not only leads but also conversions of high-quality traffic.
Build on Open Source Technology – WordPress
Unlike other companies, we never hold you hostage with your site. Instead, we use WordPress, one of the most trusted and reliable platforms today. Why is this important? If you decide that you need to move on or you want to merge with another location, you need to have a site that’s capable of meeting all of your needs but also easily accessible.
Your website is a valuable tool for building your practice and enhancing your lead generation. By partnering with our team, you can focus your time and energy on meeting your patients’ needs while we work to build your brand online, get your site to rank in the search engines, and build a tool that allows you to showcase your services to your prospective clients in a way they need and want to use.
