What helps your website to stand out to prospective clients? As a bariatric surgeon, people come to you for life-changing support. They need information that educates them and convinces them to contact you. Yet, your website has to serve a secondary purpose. It must show Google that your site is the ideal resource for what searchers are looking for so that Google positions your practice’s website high. How do you do that? With SEO content for bariatric surgery.
Win With Premium SEO Content
When you work with our team, you gain access to high-quality SEO content that achieves both of your goals – ranking in the search engines and turning visitors into patients. To do that, we create premium SEO content with a focus on several key areas:
Accurate content that Google loves
Google prides itself on helping searchers find the very best answers to their questions. To do that, it ranks the quality of the content on your site. Gone are the days when keyword spam and oversaturation helped a website rank high in the search engines. Today, it’s about really great quality – information that shows you are an authority and expert on this topic.
Focused, In-Depth Content
Imagine a client coming to your office to discuss their weight loss surgery options. They want details, information, and graphics. The same applies to your website. You need to provide highly focused, in-depth content on bariatric surgery and procedures that helps to give them confidence that you can be trusted with their life. If your content doesn’t offer anything the competition doesn’t, that’s limiting your reach.
Researched and technical best practices
We also put a lot of work into the research aspect of your content because that helps both Google and the reader. Google likes figures – data that shows what you are, who you are, and why you matter. Google also wants you to educate the reader about what you can offer in a meaningful, non-sales like manner.
Technical aspects are also important. That is, the website’s content has to be easy to read. People don’t like bulky sites with paragraphs of information but clean, skimmable content that they can easily and quickly digest.
Premium SEO Bariatric Content Strategy
Content has to meet SEO standards, but this is far more than just putting some keywords into your content. You have to develop a highly effective keyword strategy that takes advantage of holes in your competitor’s content but also elevates your content to the next level. To achieve this, we often focus on:
- Creating useful content that patients love: Including content that’s easy to read and packed with facts and information is critical. Your prospective clients need real information and data.
- Best UX with videos and images: We also need to make the site easy to navigate but also filled with high-quality images, videos, and graphics that create a memorable impression for your visitor.
Why Stronger Content Leads to More Revenue
Strong content is a differentiator. Anyone can write a basic article about bariatric surgery. Who would you trust?
- A surgeon that offers basic information and wants to meet with you in an appointment where they charge a fee
- A surgeon that packs their website full of information to build confidence and respect and then encourages you to pay a fee for an appointment
Why Premium SEO Content Costs More
Let’s be frank. As a bariatric surgeon, you know the value of your time and experience. The same applies here. You will pay more for higher-quality SEO content (AI just cannot provide the confidence that Google expects from you). Yet, it ultimately drives far more leads to your website that convert into paying patients.
