Google’s recent release of new standards, which it is calling E-E-A-T is quite important for bariatric surgeons. Since a significant portion of the leads to prospective patients come from your digital marketing efforts, it is critical to be able to demonstrate to Google that your website offers the experience, expertise, authoritativeness, and trustworthiness that searchers need. Link building is one way to improve your website’s SEO rankings.
Link Building for Bariatric Surgeons
Google views links as a powerful indicator of importance and authority. If another website has a link to your website on it, that means that the initial site is trusting you. The question is, how do you get links on other websites that are not your own?
When you work with our team, we create highly effective bariatric surgery link building strategies that drive people to your website. There are multiple ways to do this, including:
- Directory link building: A directory is a website that lists the best weight loss surgeons and bariatric surgery centers. When a person needs this service, these are some of the most common sites they will find. You need to be listed in that directory with a link to your website.
- Professional link building: Building links that point to your site takes a great deal of work. By utilizing our network, LinkedIn, and other professional services, we can create a network of links that lead to your site on high domain authority websites.
- Local citations: What if you could be quoted by a local news organization? Could you get a link to your website on your alma matter’s website? These types of local citations can also drive up your rank in search engines.
Best Practice Link Building
Here is one of the most critical factors to know about link building. Too many poor-quality links on your website will cause Google to downgrade your rank in the search engine, defeating any of the work you’ve done. That’s why it is so critical to utilize only best practices for link building.
White-Hat Link Building
Those “good practices” are called white had strategies. In short, they mean that you are following Google’s guidelines for building high-quality links to valuable resources that actually benefit searchers. By contrast, black hat link building is very spammy and can create numerous links on ineffective, low domain websites or even sites that Google believes to be spam. Those types of links do not benefit your SEO efforts and can hurt you in the long term.
Good practice here includes building links on authoritative websites, professional websites, news organizations, social media resources, and much more. You have to get creative in finding these link building opportunities, but once you do, you’ll find that this is one of the most effective ways of building your rank in the search engines.
Never in Jeopardy
You’re working to build your website’s authority and meet E-E-A-T standards. Work with a bariatric surgery link building specialist who can ensure your site is never in jeopardy but is always working to create long-term success for you.
Request a Consultation Today
Reach out to our SEO and link building team to learn more about the services we can offer and how we can create the link building strategy best suited for your bariatric surgery practice.
